About Us

Who is Lily’s Earth?

We are a small team based in Hertfordshire, made up of Hannah (me!)- the creator, sewist and designer, and Lily- the inspiration and reason behind Lily’s Earth. Ultimately, everything I do is to try and make the world a better place for my little girl to grow up into! 
 
I’ve always been fairly eco conscious and would always choose eco friendly products over alternatives, but never took it much further than that until Lily came along. I realised that our actions directly impact the kind of world we’re leaving behind for our children. And not only that- but our behaviour is modelling how we want our children to behave. I hope that when Lily is a little older, she can see that she has a mumma who tries to treat the world with kindness- and I hope that she decides she’d like to be kind to her Earth too.
 
Where did Lily’s Earth begin? 
  
Lily’s Earth began when I bought myself a sewing machine, and was immediately hooked! I started by making myself small eco swaps at home, such as reusable sandwich bags, dish scrubbies and wipes. I soon began to realise that by buying new materials to sew with such as PUL, polyester thread, other mass produced fabrics and materials, although I was creating more sustainable products, I was still buying plastic, and sometimes unsustainably produced materials. As my sewing developed, I found a huge love for creating clothing, and with this, I started to learn more about the huge amounts of waste in the fashion industry and the many ethical issues with fast fashion. 
 
It was then I realised the most sustainable way of sewing and creating was by using materials that were already out there rather than buying new- vintage fabrics and notions, offcuts, deadstock and old unwanted clothing. I began trawling the internet for remnant or unwanted materials, began receiving donated clothing from friends and family and went on trips to charity shops to source my materials. 
During my efforts to become more eco conscious at home, I found a number of eco brands that I fell in love with. I decided I wanted to start growing my business and sharing the love for these small brands. This is when the eco shop was born!
It is my hope that my little shop is a good start in the right direction for anyone looking to live a more sustainable lifestyle. From reusable and natural swaps in the bathroom, kitchen, home and garden, to bespoke, unique vintage clothing and upcycled fashion, I hope Lily’s Earth can make a difference, however small, to creating a happier world for Lily, and all of our children, to live in.